try:
contentreference = page.contentreferences.get(name__exact=self.name, content_type=self.references)
content = contentreference.content
except ObjectDoesNotExist:
content = ''
else:
try:
contentreference = page.contentreferences.get(name__exact=self.name, content_type=self.references)
content = contentreference.content
except ObjectDoesNotExist:
content = ''
else: